Search engine optimization (SEO), in its simplest terms, is the process of making changes to your website to make it more visible to search engines and improve your site’s rank.
But improving your SEO isn’t a process you want to simply jump into without a strategy in mind. Therefore, the best first step in developing your SEO strategy is conducting an SEO analysis.
An SEO analysis sheds light on all the opportunities on your site that you can address to improve your ranking potential in search engine results pages (SERPs). It involves auditing your site and identifying where you can optimize for search engine bots.
With an SEO analysis, you can find what aspects of your SEO strategy are working and what your biggest obstacles are that are preventing you from improving your site ranking.
The insights you gain from an SEO analysis give you direction on where you can improve your site’s content and technical aspects to deliver a better experience for visitors and to show search engines context and relationships between your content and the search query visitors are using.
To put it simply, SEO analysis is a must for you to rank higher, expand your reach, drive traffic, and hit your business objectives.
With an analysis, you’re not taking shots in the dark; you’re making strategic decisions, which reduces time and resources spent.
Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in SERPs.
December 3, 2019